Society continuously evolves and what might have been second nature 50 years ago is now considered crass. Whilst titles are still held in high regard it is perceived that some title holders should not hold them. This has come from some holders forcing their titles down on others and demanding a preferential service.
Title holders who are socially aware have taken these lessons and adapted their behaviour accordingly. No longer will the socially aware title holders use their title in everything they do. They are selective when they use them. There is no manual that comes with a title just a requirement to intelligently apply.
One example of this is in a social media profile. Gone are the days when the first thing you will see when opening a profile is a persons title. It is not missing from the profile but strategically placed in their other information or in another appropriate place. Any reader who wishes to understand the person they are dealing with will review the whole profile to look for strengths and weaknesses. By a titles careful placement so much more is said about the holder. The message we would hope the title holder would wish to portray.